- Title
- The moderating impacts of national culture on managerial workforce behaviours in local hotels: a case study in Vietnam
- Creator
- Cheah, Kuan Yean
- Resource Type
- thesis
- Date
- 2016
- Description
- Professional Doctorate - Doctor of Business Administration
- Description
- The research examines the proposition that Vietnamese national culture has moderating impacts on the behaviour or performance of local Vietnamese hotel managerial staff in Vietnamese local hotels. As the Vietnamese hotel managers are cultural in origin, the research study has a potential contribution to illustrate and identify the nature of the moderating impacts of the Vietnamese national culture when the hotel managers observe and practice the universalistic conceptualised standards or western hotel service standards in their work behaviours or performances. This has presented the problem statement that whether the Vietnamese national culture moderating impacts hinder or help the local hotel managers’ work behaviours or performances in the local hotel as the Vietnamese national culture could exert positive or negative moderating impacts on the local Vietnamese hotel managerial staff. Therefore, there is a challenge for the research study to address the following two research questions: A and B. The research question (A) is to find out how and whether there is a generalisation that Vietnamese national culture has moderating impacts on the behaviour of local hotel managerial staff. The research question (B) is to find out the moderating impacts of the Vietnamese national culture on the local hotel managerial workforce in terms of the Hofstede Cultural Dimensions. An exploratory nature of a case study method structured with one-to-one semi-structured interview was used to investigate and study the research objective. The case study was done at a company level with one local hotel company in Vietnam. The model of Hofstede Cultural Dimensions was adopted as the measurement criteria to investigate and study the research phenomenon. There were two sample populations to be investigated, which were the Main Case Study sample and the Outside Case Study sample. The Main Case Study sample of the research was from the Vietnamese managerial staff of the three participating local hotels of the local hotel company in Ho Chi Minh City, Vietnam. In addition, the findings of Outside Case Study’s samples of senior managers from an international hotel and one other local hotel, and the non-managerial staff of the participating local hotels had substantiated that there was a challenge for the research proposition and had further supported the findings and results of the Main Case Study with an outsider perspective. The purposive sampling was used and the total number of participants (interviewees) for the Main Case Study sample was 12 interviewees and for the Outside Case Study sample were 9 interviewees totalling a final count of 21 interviewees and the interviews were recorded for transcription purposes. The analysis of the case study data had acknowledged and demonstrated that the model of Hofstede cultural dimensions was feasible and pragmatic measures to investigate the research objectives. The Main Case Study sample has identified positive moderating impacts on the Vietnamese hotel managers in the Hofstede Cultural Dimensions of Low Power Distance, High Collectivism, High Femininity, Low Uncertainty Avoidance and Long-term Orientation. By recategorising the thematic items of these identified Hofstede Cultural Dimensions, it is found that that the effects of moderating impacts or influences were found and illustrated in the themes of Open Communication, Community Spirit, Nurture Others, Risk-Taking and Paternalistic Orientation, which are constructive and beneficial attributes to the behavioural traits of the western hotel service standards such as managers must lead by example, exceed expectations, anticipate needs, display teamwork, command attention to details, teach, coach, and help others. The research findings have also discovered that the opposite dimensions to these positively contributing cultural dimensions are undesirable and have negative impacts on the behaviours and performances of the Vietnamese local hotel managers. These opposite dimensions are High Power Distance, High Masculinity, High Individualism, High Uncertainty Avoidance and Short-Term Orientation, In the context of the research result, it has implied and suggested that the research findings can be the management premises or themes for the Vietnamese hotel managers to improve and enrich their hotel management, to create management benchmarks or guidelines, and to assist the Human Resources Department to monitor and control employee work behaviours or performances. Altogether, these also serve to enrich and contribute to the knowledge and understanding of the Vietnamese national culture in the business industry and for the academia. The future directions for the research are to structure and investigate other perspectives of the Vietnamese culture, to study the Vietnamese sub-culture influences on the local hotel managerial staff, and to conduct the research study at a national level.
- Subject
- Vietnam; national culture; hotel; behaviours and performances; Western hotel service standards
- Identifier
- http://hdl.handle.net/1959.13/1313589
- Identifier
- uon:22614
- Rights
- Copyright 2016 Kuan Yean Cheah
- Language
- eng
- Full Text
- Hits: 1223
- Visitors: 1588
- Downloads: 350
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | ATTACHMENT01 | Abstract | 487 KB | Adobe Acrobat PDF | View Details Download | ||
| View Details Download | ATTACHMENT02 | Thesis | 2 MB | Adobe Acrobat PDF | View Details Download |